VIDEO: Liverpool CEO Talks Stadium Expansion, Premier League Competition and Transfer Dealings

With Liverpool’s busy summer in the transfer market far from over, Liverpool CEO Ian Ayre took a few moments out of his busy day to talk about the redevelopment of the stadium, competing with our Premier League rivals financially and just how well we’ve done this summer.

“The stadium is vital to the health of the club and we want to compete at the highest level. And if you look at revenue at clubs, match-day revenues are important, as well as the mix of commercial and media,” he told 92Live on Sky Sports News HQ standing in the shadow of Anfield. “If you look at Arsenal as an example, after building the Emirates, they generate around 40% of revenue on match day and we generate 20%. So this new stadium will get us back to that sort of level because we need to be on an equal level with our competitors.”

Video courtesy of DailySports

Liverpool may have sold Raheem Sterling off to Manchester City for a staggering fee that’s set to dip just under £50mil once all is said and done, but they’ve addressed his departure and then some with the big money additions of Roberto Firmino from German side Hoffenheim and Christian Benteke from Aston Villa, as well as strengthening in other key areas of the park with five more players in the door.

“We set out a plan with Brendan at the start of the summer and the objectives the manager wanted to achieve,” explained the Reds CEO when queried if they’ll be bringing in any more players. “We’ve achieved all of them so we are very pleased with how the summer has gone and it’s been kind to us this year. It’s interesting because we don’t do anything differently, but sometimes the cards fall in your favour, and sometimes they don’t,” he continued, dodging the question skillfully, before adding, “But we’re very pleased with the outcome.”