The News Desk hates to sound smug, but all the filth and fury from the Adidas fanboys on various social media is a tad outdated, no? We posted the news that Warrior Sports would be taking over kit manufacturing duties from Adidas at the end of their current contract last April and if you didn’t read it here, you could have read it in about a million other places, which makes the story circulating that Adidas dumped us laughable at best. The deal with the emerging American sports wear giant more than doubles our current £12mil deal with the 3 stripes as well as furthers our brand synergy with the Boston Red Sox who also sport the Warrior brand on field. Now, the News Desk isn’t saying that the new kids on the pitch are going to churn out the same quality classics we’ve come to expect from Adidas, but if they’re churning out double the money then it’s hard to argue too long or hard.
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