Its official: starting at the beginning of the 2015/16 season, Liverpool’s shirt will bear the insignia of Warrior Sports parent company New Balance . Since Warrior is a subsidiary of the American shoe maker, there will be no impact to the Reds lucrative six-year contract with the Boston based brand — now, let out that sigh of relief.
The Anfield outfit will continue to collect their guaranteed £25mil per season — one of the biggest sponsorship arrangements in world football. There have been whispers that New Balance, who are looking to expand their reach and make inroads into the Asian market, would be taking over the coveted sponsor spot on the Liverpool shirt for a few months now and it was confirmed earlier today.
While it’s a bit too early for you to be speculating exactly what next year’s shirt will look like, it didn’t take long for Twitter user FumlerRawk to bust out their own interpretation of what they think New Balance will put out on the table for their first effort. They may not have got it exactly right, but it can’t be worse than that purple tribal thing that Warrior tried a few years ago…
