Liverpool Kits to be Re-Branded to New Balance Next Season

Some shirt mock-ups from @fumlerRAWK

Its official: starting at the beginning of the 2015/16 season, Liverpool’s shirt will bear the insignia of Warrior Sports parent company New Balance . Since Warrior is a subsidiary of the American shoe maker, there will be no impact to the Reds lucrative six-year contract with the Boston based brand — now, let out that sigh of relief.

The Anfield outfit will continue to collect their guaranteed £25mil per season — one of the biggest sponsorship arrangements in world football. There have been whispers that New Balance, who are looking to expand their reach and make inroads into the Asian market, would be taking over the coveted sponsor spot on the Liverpool shirt for a few months now and it was confirmed earlier today.

While it’s a bit too early for you to be speculating exactly what next year’s shirt will look like, it didn’t take long for Twitter user FumlerRawk to bust out their own interpretation of what they think New Balance will put out on the table for their first effort. They may not have got it exactly right, but it can’t be worse than that purple tribal thing that Warrior tried a few years ago…

4 thoughts on “Liverpool Kits to be Re-Branded to New Balance Next Season

  • October 17, 2014 at 8:56 pm

    Collars? They are not learning, this is not golf!!!!
    And this years yellow kit, omg, you can’t win in that kit!!!!

  • October 17, 2014 at 8:58 pm

    Must say I prefer the Warrior Badge to the NB one.

  • October 17, 2014 at 9:37 pm

    I hate Warrior need to get Nike now they’ve left Utd and Arsenal.

    P.S, don’t agree with you the yellow kit is the best one this season out of the three for me. I liked the home one until I saw it up close them LFC patterns built in to the material makes it look cheap and tacky to me.

    Collars have been around on football shirts for many years where have you been? but not all collars look good

  • October 17, 2014 at 10:03 pm

    As a kid playing football none of us ever liked the golf shirt look, ever! The yellow kit is shite and the sales are down on all these kits compared to the adidas kits, the black kit with the tan stripes was the best except the home kit, then everyone else copied them. Glad your not a designer, I bet you and FumlerRawk have a Ken Dodd style thing going for yourselves.

    How many games have we won in the yellow kit?

    None of the eighties kits count ‘cos they were all shite esp. the ones with collars.

    You must be the plastic wanna be that wrote this crap, go brow beat someone that cares.

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