Warrior Sports? So Last Year…

The News Desk hates to sound smug, but all the filth and fury from the Adidas fanboys on various social media is a tad outdated, no? We posted the news that Warrior Sports would be taking over kit manufacturing duties from Adidas at the end of their current contract last April and if you didn’t read it here, you could have read it in about a million other places, which makes the story circulating that Adidas dumped us laughable at best. The deal with the emerging American sports wear giant more than doubles our current £12mil deal with the 3 stripes as well as furthers our brand synergy with the Boston Red Sox who also sport the Warrior brand on field. Now, the News Desk isn’t saying that the new kids on the pitch are going to churn out the same quality classics we’ve come to expect from Adidas, but if they’re churning out double the money then it’s hard to argue too long or hard.

9 thoughts on “Warrior Sports? So Last Year…

  • January 19, 2012 at 6:38 pm

    I’m excited to see what they are going to look like.

  • January 19, 2012 at 6:52 pm

    Yeah hope they make good kits, i would like a change from our Adidas kits and i think these guys will provide some originality compared to the stereotyped football kit today.

  • January 19, 2012 at 8:06 pm

    Have you looked at their Ice hockey kits, they make the crap Reebok ones we had look positively stylish. If they look anything like those, they might need to pay double again to make up for lost merchandise sales. I haven’t come across anyone who I’ve shown them to, say they would pay £20 for one, let alone more or buy other sportswear. There is much more to a kit deal than the agreed figure, it could cost the club in the long term!

  • January 20, 2012 at 1:08 am

    they do make some dodgy gear.

    that being said, and correct me if i’m wrong,  but most people don’t buy kits based on the stylish good looks they provide…they buy them to show team allegiance….

    if they’re buying them to look good, they need to re-think their idea of “style”.

  • January 20, 2012 at 2:55 am

    Yes.. and let’s not forget all of the fucking ugly kits Adidas has made over the years. 

  • January 20, 2012 at 3:39 am

    You’ve seen this years third kit, I take it?

  • January 21, 2012 at 8:11 am

    guys iam from india (city chennai) wer can i buy those liverpool jersey and thier stuff please guide me…

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